BY JENN AUBERT
Women entrepreneurs are a definitely a hot topic these days. It’s been amazing to see the number of articles, books, and magazine covers focused on the female entrepreneur. We are a force to be reckoned with—growing in both numbers, influence, and impact. But what exactly makes accomplished women entrepreneurs successful? Why are some remarkable and scale the heights of abundance and influence while others fizzle out under the weight of overwhelm and burnout?
I wanted to know the secrets that made these women take the plunge and keep treading in the seemingly risky waters of entrepreneurship. I also wanted to understand what motivates them, how they view the world, and what behaviors are core to their success. I figured the best way to find out was to go and ask them. I spent a year interviewing over one hundred successful women entrepreneurs to find out the common traits that make these remarkable women unique.
Five Secrets of Women Entrepreneurs:
1. Mindset: Embrace Failure
Successful women entrepreneurs have an uncanny way of viewing failure. Failure isn’t something to avoid or fear. It is part of the human condition and especially part of business. They view failing as something to embrace and learn from. They don’t necessarily love it, of course, but they take risks that can invite failure to be part of the experience.
How do you view failing? Are you open to failing a little bit every day to grow and expand?
2. Motivation: Define Success
In speaking with these accomplished women, the one aspect that I was surprised and delighted to learn involved their motivations. Nearly every person I spoke with was motivated by something other than the typical big three: money, power, and status. One of the main drivers that motivates most successful female entrepreneurs goes beyond themselves—it has to do with others. They are motivated to serve others with their product or service, build and nurture great teams, care for their families and children, and help their communities in a significant way. Their work impacts not only their dreams but serves others in meaningful ways. This is not to say that money is not important but it isn’t the heartfelt driving force behind what they do.
What motivates you? What drives you to pursue the risky waters of entrepreneurship?
3. Behavior: Take Consistent Action
Successful female entrepreneurs are notoriously very busy and their actions are not without purpose. They are consistently taking steps to move forward in their businesses and to create the companies they desire. Action also provides clarity in times of uncertainty. Many people spin when they are having trouble getting clear on their direction. And, in doing so, they stand still waiting for clarity to present itself. However, savvy entrepreneurs decide on taking action and will pivot and recalibrate direction when necessary.
What small action can you take today to move your business forward?
4. Connection: Ask For Help
Women are natural connectors. However, when it comes to business, many go at it alone. The one piece of advice given to me time and again during these interviews was to ask for help and to do so quickly. Successful women entrepreneurs ask for what they need. They ask for help and seek out guidance from mentors, colleagues, advisors, and others who can assist them towards their goals. They also ask for what they need at home in order to free up time to spend with their family. The path of entrepreneurship, like life, isn’t meant to be traveled alone.
What can you ask for that would help free up your time and allow you to focus on what’s most important?
5. Energy: Resist Overwhelm
Overwhelm is often worn as a badge of honor but among remarkable women entrepreneurs they know that overwhelm doesn’t really serve a useful purpose. They are surely busy, but not to the point where they no longer enjoy what they’re doing. They find ways to offload, delegate, and outsource what they don’t like doing both personally and professionally allowing more time for what’s most important in their personal and professional lives.
If you’re feeling overwhelmed, what’s really causing this?
Successful women entrepreneurs may appear to have something that most of the rest of us don’t possess. But that is grossly untrue. The qualities that make them successful are most likely aspects of yourself that you can access, nurture, and improve upon. They are not lucky, gifted, or privileged. They have learned to embrace failure, they know exactly what motivates them, they consistently take action to move forward towards their dreams, they ask for help, guidance and support from others, and they resist overwhelm. These five simple qualities taken together may help propel you forward towards finding the success you desire and deserve.
About the Author
Jenn Aubert is an author and entrepreneur. Her first book Women Entrepreneur Revolution: Ready! Set! Launch! (Balboa Press, 2014) explores the mindset, motivation and behaviors of successful female entrepreneurs and the role models in their lives who have influenced them.
She is in the midst of launching her latest venture LearnSavvy, an online education marketplace for women entrepreneurs to learn, teach and gain the skills needed to build a profitable business and a remarkable life. Personally, she adores inspirational quotes, all things French (yes, that does include wine), Deepak Chopra and a comfy pair of ballet flats. She lives in the Bay Area with her husband and adorable son. You can follow her adventures at: www.jennaubert.com.