1. Briefly describe your background, location, and how you started your business.
My husband and I live in Denver, Colorado with our 8-month-old baby girl. I am originally from Mid-Michigan, and went to college at Central Michigan University. Since college, I have been primarily in Sales and Communication positions. When I was pregnant last year, I began making headbands for my daughter to wear once she got here and I had a lot of fun with designing them. Once she got here and I began putting them on her, I had several people tell me that I should start selling them. So here I am! I have always had an entrepreneurial spirit. I worked for a start-up in college and for a year after, and I thrive on that challenge.
2. Baby girl headbands are hotter right now than skinny jeans, large-button sweaters and vintage sneakers combined. Why does every mom have to have these?
Simply put, baby headbands and hair bows are cute! I know several moms put headbands on their baby girls to make sure strangers understand they are little girls after having too many “what a cute boy” comments thrown their way. They are fun accessories to add to any outfit, and are so great for photo props.
3. Having a baby is the ultimate excuse for wearing sweatpants, eating pints of ice cream in a single night and looking forward to below average movies on Netflix. How did you find time to start a business?
Great question. Sometimes I think I may be a little crazy. There really isn’t time! You know how people say “sleep when the baby sleeps?” Well, there is none of that happening in this house. Nap time is my best friend when it comes to my business. I get the majority of my work done then, and after my daughter goes to bed at night. I am exhausted most of the time, but I absolutely love what I do – so I keep going with some caffeine and baby giggles (Oh yeah, and some of that ice cream you mentioned).
4. What (legal) techniques have you used to help grow your business, especially since you are solely online? Do you have any plans to go brick and mortar?
I believe that word of mouth is the best possible tool for my business to grow, and in order to achieve that – I have to create an excellent experience for my customer, and put out a superior product. On top of that, social media has been a fantastic tool for me. I utilize my business Facebook page to reveal new designs, host giveaways, and post pictures of my cute customers wearing their hair bows. I use Instagram in a similar fashion, and I find that it helps create a “buzz” about my product and converts into sales at one point or another. I don’t have a plan to go brick and mortar myself, however – I am already in talks with one hospital back in Mid Michigan to carry my line in their gift shop. Depending on how that goes, I may look into more hospital gift shops, and possibly children’s boutiques or consignment shops.
For more information about Grace Baby Bowtique, please visit her at https://www.etsy.com/shop/gracebabybowtique, her Facebook page at https://www.facebook.com/gracebabybowtique and her Instagram @gracebabybowtique.
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