Communicate to customers and employees

Great Lakes Entrepreneur creates effective press releases that help your business gain the attention it deserves. We develop killer content to set your Web site apart from the competition. We write standard operating procedures so your employees understand the tasks at hand.

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Land sponsors for your next event

Does your business have to spend hundreds on its next event? Absolutely not. Let Great Lakes Entrepreneur secure local sponsors who are willing to donate their products in exchange for unique exposure.

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Develop a much-needed marketing strategy

Unfortunately, marketing doesn't just happen. You have to plan. Great Lakes Entrepreneur will walk alongside of you as you discover and execute your vision.

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5 Steps to More Productive Project Ma...

5 Steps to More Productive Project Management
We’ve all experienced the sense of relief when a major project is finished, when it goes live on time even when it was starting to look like you’d miss the deadline. But how often has that relief come because you managed to snatch a victory away from the jaws of defeat? Would you have felt the same if your project had gone smoo [...]

Maker Event: Pop-Up Maker’s Mar...

Maker Event: Pop-Up Maker’s Market @ Ambrose
What: A one-stop shop for wares from awesome makers such as – The Simple Seed, Pretty Little Things, Lindsey Scott, Mulder Studios and Salt of the Earth. When: 10 a.m. to 2 p.m. on Saturday, Dec. 13 Where: Ambrose, 224 S. River Ave. in Holland, Mich. Why: Because your mom deserves a better gift than using some leftover Kohl’s c [...]

Refer a friend and win

Refer a friend and win
With 2015 just around the corner, Great Lakes Entrepreneur is rolling out a series of new services. But we need your help. Know a business owner struggling to promote themselves? Great Lakes Entrepreneur is now offering press release, Web site content and photography services in three killer packages. Refer a friend to us and if they becom [...]

Why the stigma of singleness stinks: ...

Why the stigma of singleness stinks: 3 Questions with Lindsay Henry
Editors’ Note: Lindsay Henry is the founder of BLOOM, an acronym for Believing, Loving, Owning, Overcoming and Moving Forward, a workshop program targeting teen girls and women. 1. When I was single, I went to Warped Tour, played video games until 3 a.m., got free doughnuts when the Hot and Ready light was on and bumped into shopping [...]

The worst business mistake I ever mad...

The worst business mistake I ever made
I went to college for writing. That means I never took a class entitled “Business Mistakes You Should Avoid to Stay in Business.” Instead I took a healthy balance of bowling, history and appreciation of the cinema, and latin dancing. Before you judge me on the dancing class, just know this: four guys and 50 girls. Enough said. [...]

7 Reasons Entrepreneurs Shouldn’...

7 Reasons Entrepreneurs Shouldn’t Rely on Facebook, Tumblr or Behance
Entrepreneurs, your website should be the center, or hub, of your web presence. Although you’ll have profiles and content on several third-party web platforms, they should all promote and link back to your website. Why? You can’t control third-party platforms, but you can control your website. Some entrepreneurs try to avoid the effort of [...]

Two Ridiculous Reasons To Work Alone

Two Ridiculous Reasons To Work Alone
“Coming together is a beginning; keeping together is progress; working together is success.” -Henry Ford, Ford Motor Company Founder Seth Getz Entrepreneurship and innovation are social processes. Yes, we can come up with ideas in isolation, but working with others helps us make them a reality. Social interaction spurs the thinking process [...]

4 Questions with Diana Sandberg: Mom ...

4 Questions with Diana Sandberg: Mom by Day, Entrepreneur by Night
1. Briefly describe your background, location, and how you started your business. My husband and I live in Denver, Colorado with our 8-month-old baby girl. I am originally from Mid-Michigan, and went to college at Central Michigan University. Since college, I have been primarily in Sales and Communication positions. When I was pregnant las [...]

The totally true, uncensored story of...

The totally true, uncensored story of the Jam Jar
As the barista in the coffee shop talked endlessly in a loud voice about the boring history of pronto pups, Matt Gira plugged a colorful mason jar into the wall, connected another wire into his cell phone and hit play on his digital music service. One Republic suddenly boomed throughout the small establishment, successfully drowning out th [...]

Yes, my son’s first birthday pa...

Yes, my son’s first birthday party was sponsored. And here’s how I did it.
  The Vision It’s rare to have a wild idea you dream up in your head actually pan out the way you envisioned it. But this month that’s exactly what happened to me. No, I am not referring to “the local bus system employing aspiring models” idea, or “the resident DJ who plays your favorite song each morning [...]

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